E-BOOK AND SOFTWARE GUIDE

May 8, 2008

It’s Time To Get All Strategic - Small Business Marketing Stategy

Filed under: Money&Employment — Tags: , , , , — chatdam @ 4:57 pm
TOP 10 MOST VISITED ‘Small Business’ SITES:  

                   

So what’s your small business marketing strategy? I’m willing to bet that close to 85% of the people reading this are scratching their heads now. Many small business owners fail to create a marketing strategy at all, instead focusing on tactics.Let me give you one of the definitions of strategy from the fine folks at Merriam Webster: a : a careful plan or method : a clever strategem b : the art of devising or employing plans or strategems toward a goal

                                        

So a strategy is a plan and the implementation of that plan. Tactics are merely the methods with which which you carry out that plan.Planning is important in small business marketing for a few reasons:-Planning helps insure you keep a consistent marketing effort.
-Planning helps you set goals and move towards reaching them.
-Planning helps you set and stick to a budget.Many small business owners are intimidated by the idea of a marketing plan. They think it needs to be a huge formal document with financials and charts. It can be that, particularly if you are going for funding. However, if you are just in business for yourself, your marketing plan can be very simple.

Here are some items I think it should include:

-Your overall vision, value proposition, and unique selling position
-A list of your target markets, and what you know about them
-Your budget for marketing
-A list of strengths and weaknesses with the customer facing side of your business.
-A list of steps you are going to take (I recommend a marketing calendar)
-There are three ways to increase your revenue, and your plan should take each into account:

1. Increase your number of customers
2. Increase the amount of your average transaction
3. Increase the frequency at which your customers buy from you

Most marketing efforts I encounter focus only on #1. However #1 represents the most expensive, difficult, and slow method for increasing revenues.

Remember that marketing is not just advertising and PR. Your plan should encompass your customers’ entire experience with you. It might include changing the way you answer the phone, more frequent followup calls, cleaning the bathrooms at your store more often, adding plants to your reception area. your plan also might include some kind of customer satisfaction survey, maybe during followup calls or during a visit to your business.

Your plan might also include presenting your products or services better, or repackaging them in different ways. It might have you creating a new brochure, or giving sales training to your staff.

Your plan should include the tactics you want to use, and a budget for each tactic.

There’s an old military aphorism that goes: Even the best possible battle plan has not survived first contact with the enemy. This basically means that the unpredictable always happens - it’s what makes life interesting. Do not be afraid to revise your marketing plan to respond to changing conditions. However, you still need a consistent and intelligent marketing effort.

You should be able to capitalize on new opportunities and respond to new challenges.

Plan and stay consistent - you will outpace most of your competition.

                

April 25, 2008

Investment

Filed under: Money&Employment — Tags: , , — chatdam @ 6:14 pm
 How Investment Plans Work

TOP 10 MOST VISITED ‘Investment’ SITES:  


 More people are choosing investment plans than ever before. With the rising cost of living and the growing insecurity about the availability of many retirement funds, many individuals are looking to investment plans to begin a nest egg or to make some additional money via investment without having to spend a lot of time purchasing stocks and bonds. Investment plans allow individuals to simply purchase a specific amount of stocks, bonds, or indices on a regular repeating basis, cutting out a large part of the hassle while allowing for some of the main advantages of investment.If you’ve been considering an investment plan but aren’t completely sure what they might entail, the following information might help you to decide whether or not an investment plan is the right investment option for you.The Mechanics of an Investment PlanBasically, an investment plan is a method of making multiple investments over time at regular set intervals. The funds for the investment are taken from a cheque, savings, or money market account automatically, and are used to purchase stocks or bonds that you have decided upon beforehand. In most cases you can change the amount, frequency, or purchased stocks or bonds of the automatic investments at any time, though depending upon the broker through whom you’re doing the investments you may be subject to fees or penalties especially if changing details relatively close to the next investment date. Most online investment firms offer investment plans that you can change at any time free of charge.

Deciding How Much to Invest

When deciding how much to invest each cycle with an investment plan, you should take care not to overextend your funds and bring yourself up short. Make sure that the amount that you choose is available and that you’ll have it to spare each time your investment comes up… it can be difficult to plan for events in the future, and just because you have a surplus now doesn’t mean that you won’t find money running tight a few investment cycles from now.

If you feel that you’re reaching a point where you won’t be able to afford your regular investment, go ahead and reduce the investment amount or put a hold on the next scheduled investment… better to put less in than short yourself afterwards.

                                      

Choosing What to Invest In

Making the decision of which stocks and bonds to invest in can take some time, but it’s worth it… this is your money that you’re dealing with, and you shouldn’t invest it without putting some thought and research into your decisions. Find stocks or bonds that have performed well over time, and that are likely to continue doing so… they may be expensive at times, but you aren’t making your total investment all at once so it doesn’t matter as much.

Don’t be afraid to add new stocks or bonds to your plan later, either… this can help to diversify your portfolio.

Deciding On an Investment Interval

You also need to decide how often you wish to make your investments… this will largely depend upon the cycle of your paycheques and your monthly bills and expenses. You may decide to invest once per month, after everything has been paid, or you might want to invest a little from every paycheque.

The more often you invest, the lower the amount of each investment can be… after all, two or four small investments per month might end up purchasing more than one larger one.

Decide on what works best for your lifestyle, and modify it as needed later if it doesn’t seem to work out for you.

                          

Paid Surveys Online

Filed under: Money&Employment — Tags: , , — chatdam @ 5:40 pm

Paid Surveys Online - An easy way to make money online?

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Paid surveys are being promoted as an easy way to make money online. Some ads promise you up to $250 per hour for taking paid surveys. Are they realistic? Can one really expect to earn that much money from online paid surveys? Let us find out the answers to these questions.Such advertisements are usually put up by paid survey database companies like Surveyscout. They charge you for giving access to a database of market research companies, often in the range of $30 to $60. They typically have 400 to 500 survey companies in their database.Is it worth paying these companies to get access to such a database? Whatever information you get from these companies, you can get for free on the internet on many free online survey sites. Secondly, these survey database companies do not send any surveys by themselves, and you have to join each market research company in their database individually to get any surveys. In addition, most of the survey companies in their databases are good for nothing. Only about 40 to 50 survey companies are really worth joining.What does this mean? If you are planning to try online surveys, you never have to pay anyone. You can get the list of the best survey companies for free on the internet. You can join them and get started. Now let us take a closer look at on the rewards offered by paid online surveys. Survey companies can be divided into those which reward you with cash for each survey, those that give you points which can be redeemed for cash, and those which enter you into sweepstakes or prizedraws.Survey companies that pay cash give $1 to $20 or more per online survey depending on many factors.

                        

This group includes many of the best survey sites like American Consumer Opinion Panel, Surveysavvy, Ciao Surveys, Greenfield online(Gozing) and Pinecone Research. You can expect to get 1 to 4 surveys per month from each site.Surveys that reward you with points let you accumulate reward points which you can later redeem for cash or gifts. Some of the most reputed market research companies like Globaltestmarket, Opinion Outpost, NFO Mysurvey and Lightspeed Research reward you in this way. Yet other companies enter you into draws for cash or gifts as reward for taking surveys. Although many people don’t like this form of reward system, your chances of getting the prize is quite good as the pool to select the prize winners is usually small. Some good survey companies that follow this reward system are Synovate, NPD Research, NOP World (Surveys.com), ECN Research and Nielsen Netratings.Another important factor which determines how much you can earn from online surveys is your profile, particularly your country. Generally residents of the USA and Canada can expect to make more money from paid surveys, as there are more market research companies operating in these countries. Also they get more frequent surveys. However, participants from other countries can also hope to make some good extra money from paid online surveys. All said and done, the maximum earnings an average person can expect from doing paid surveys is not more than $200 to $300 per month. This can be a good source of extra income for some people. But the claims that paid surveys can make you rich or replace your real job are largely unfounded. Hence, it is always best to stay with free paid surveys.

                          

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