RSS (short for Really Simple Syndication) is the technology used to publish online content in web feed formats on web sites. Links to podcasts, blog entries or news headlines can be disseminated by RSS.
An RSS document is also referred to as a “feed” or a “web feed”. RSS feeds are now beginning to be used in a big way in online marketing. Here are some measures you can take to benefit from the new RSS technology.

1. Create interesting content and frequently update it.

To attract users from subscribing to your feeds that they may find useful to them, think of ways to keep their interest up. More subscribers means more money since you can ask them to pay for their RSS subscription - or promote affiliate products in the feeds. Unique content that can’t be found elsewhere is also one of the things that other users consider when subscribing to RSS feeds.

2. Promote your RSS feeds.

You can send feeds by email which you may find easier than other mediums. By doing so, you can reach your target market or potential customers in just a few clicks.

3. Make use of RSS advertising.

You can advertise through RSS feeds in the form of banner ads for example. You can also put paid links in the feed.

4. You can also incorporate RSS feeds in your own web or blog site.

If online users like the way you present the feeds on your website, they may revisit often. In addition, if your web site is frequently typed into search engines, it will help in increasing your search engine ranking.
Using RSS feeds like this will increase the traffic to your web site.

FURTHER RESOURCES
Beginners Guide To Using RSSFeeds at Squidoo http://www.homebusinesswinners.com/Squidoo-success/squidoo-rss.html