Starting Your Own Business
Whether you’re just thinking of starting a business, have taken the first steps, or already have your own business, this comprehensive, easy-to-understand guide can help ensure your success. It walks you through every aspect of the start-up process — from evaluating your business ideas to laying the groundwork to day-to-day operations.
Written in a friendly, down-to-earth style, Starting Your Own Business makes it easy to understand even the most complex business issues so you can reach your goals and enjoy the rewards of owning your own business. It’s like having your own personal startup expert to answer your questions every step of the way. Inside you’ll find:
- How to evaluate your business idea for success potential
- What licenses you’ll need for your new venture
- Where to find financing for your business
- How to conduct marketing research
- Tips and guidance for creating winning business and marketing plans
- And much more
Featuring an easy-to-navigate format loaded with work sheets, tip boxes, charts, graphs and plenty of practical, hands-on techniques so you can get started right away, this is the only business start-up book you’ll ever need. Take the first step to making your dreams reality.
Creating a Successful Business Plan
Planning for success in today’s fast-paced competitive world takes a lot of preparation, research and dedication. Whether you’re a seasoned business professional or an aspiring entrepreneur, a business plan is a must for getting financing to start or expand your business. And it provides you with a road map you can use to get and stay in the fast lane to success.


Filled with practical advice, easy-to-use how-to lists and forms, and step-by-step guidance, this guide offers you a proven blueprint for creating a high-impact business plan that will win you the financing and support you need, without the guesswork. In addition to the basics of a business plan, what essentials to include, the different types of plans and which type is best for you, you’ll also learn how to:
- Identify, define and determine the best methods for reaching your business goals
- Describe your company’s product or service in a way that sets you apart from the competition
- Tailor each part of your business plan to the various needs of bankers, venture capitalists, partners, suppliers, accountants, lawyers and customers
- Avoid common mistakes that can spell the difference between success and failure
- Critique your plan for winning results
You’ll even get a sample business plan to use as a guide and ensure you’re on the right track. Order your guide today learn how to create the kind of powerful business plan that will carry you down the road to business success.

Financing Your Small Business

In today’s competitive business market, finding funding for starting or expanding a business can be a real challenge. In fact, fewer than 40 percent of entrepreneurs seeking funding each year actually get it. This must-have guide improves those odds by revealing over 101 sources of capital


including:
- Common sources of start-up funding
- SBA-Guaranteed Business Loans
- Community development financial institutions
- Initial Public Offerings (IPOs)
- 401(k) financing
- Business incubators
- Reverse mergers
- Venture capitalists
- And many more
In addition to in-depth explanations of each type of funding and source, we’ll help you choose which type of funding is best for your unique needs and give you expert advice and proven strategies for preparing first-rate loan requests that get results. We’ve even included a state-by-state index of banks friendly to new and existing small businesses.
Marketing Your Small Business
You’re great at what you do. Your customers and clients are crazy about the products or services you provide. But unless you specialize in marketing, you could probably use a little help in that department. Whether you’ve been in business three days or three decades, this guide gives you the marketing firepower you need to satisfy your customers, attract prospects, boost your profits and blast the competition.


You get step-by-step guidance through the essentials of marketing and sales strategies, customer database marketing, advertising, public relations and budgeting, with no jargon — just the facts and information you need to get the job done. Plus you learn how to:
- Stand out from your competition in an overcrowded marketplace
- Avoid the ups and downs of the market by attracting clients consistently
- Attract lucrative clients that will generate explosive income
- Avoid big marketing mistakes small-business owners make
- And much more
Packed with powerhouse marketing tactics and tips for making big profits from your small company, this guide is your key to achieving your business goals, without spending a ton of money.

Selling Your Products
Got a great idea for a new product? Have an existing product you think is a winner? Turn it into a moneymaking business! Our guide is the place to start. It guides you step-by-step you through getting your product or idea into the marketplace — without losing your shirt!


You’ll learn what every entrepreneur needs to know about developing a prototype for market testing, creating a step-by-step product-to-market strategy, finding financial help and more. You’ll also get proven tips and guidance for selling your products in nine different markets — from fairs and home shopping networks to the Internet.
With more funding, licensing, and outsourcing options available, it’s easier and cheaper than ever to get your product on the shelves. So why wait? Whether you’re an experienced inventor who wants to sell more of your creations, or an eager entrepreneur with a million-dollar idea, this guide will put you on the fast track to financial success. Order yours today.