3. Facebook PagesPages were launched by Facebook in November 2007 as a way for businesses of many types to easily establish a brand presence on Facebook. Pages are a lot like groups, with some important differences:

• Pages are more customizable than groups. You can add HTML, Flash, or even Facebook applications to your pages to extend their functionality and the depth of experience users can have with your brand.
• Pages get more prominent “Bumper Stickers” real estate than groups on the profile pages of your fans.
• There is no limitation to the number of fans in your group that you can message.
• “Fans” who join your group are NOT able to invite their friends to be fans of your Page. Fans must either “Share” your page with their friends, or their friends must observe that they “are a fan” of your Page either via their profile page or News Feed.
• Facebook has taken an active role in cracking down on Pages not created by authorized agents.

Pages are a good option for small or local businesses that want to establish a presence on Facebook. Like groups, they’re another free and easy way to do viral marketing.

4. Facebook EventsFacebook Events is a free application developed by Facebook that anyone can use to promote marketing events, sponsored parties, or even product launches, transactions, or company milestones.When you create an event, it gets a fully-featured page, much like a group, that includes a wall, discussion, photos, videos, and links. You can invite all of your friends to the event; friends you invite will receive a special notification requesting their RSVP. You can also add admins to the event, who can also invite all of their friends.Facebook Events makes it easy to get the word out to hundreds of people, manage your guest list, and build community around your upcoming event.5. Facebook Notes and PhotosNotes and Photos are two Facebook applications that allow you to share blog posts and pictures with your friends. You can use these features to post content about your brand, but be careful to always do it authentically - don’t be spammy. If your photo albums are all company logos, for example, you’ll lose a lot of credibility.One feature that often goes overlooked within Facebook Notes and Photos is “tagging.” When you publish a note or post a photo, Facebook allows you to “tag” that note or photo with the names of your friends who are “included” in it. When you “tag” a friend in your photo or note, he/she gets a special notification. However, you don’t have to use “tagging” only to tag people that are actually “included” in the note or photo–you can also use it to selectively choose certain people whose attention you want to bring to the content you’ve created. When they view your note or photo, they’ll see the other people you tagged in it - so make sure it’s a group of people they’d be complimented to be included in.